co2balance have been working with Toshiba to offer it’s customers CarbonZero laptops, offsetting the carbon dioxide produced during the manufacture and lifetime use of their laptop.

Toshiba Wood

For a small donation of £1.18, Toshiba customers now have the option of making their laptops a ‘Carbon Zero’ purchase through a tree planting scheme at their dedicated Toshiba woodland, in Cumbria. The trees planted as part of the Toshiba Carbon Zero scheme are native broad-leafed trees, and as they grow they naturally absorbing carbon dioxide emissions as part of the carbon cycle. Each tree absorbs around one tonne of the greenhouse gas carbon dioxide during its lifetime.

Promotion and Marketing

• Press release – picked up by all major computer magazines.
• Web page – dedicated web pages on Toshiba’s website, as well as co2balance’s own Clients Page.
• Advertising – use of the CarbonZero scheme in press adverts in The Guardian.
• CarbonZero logo – on each laptop purchased via Staples and Dixons.

Testimonial

Tom Nickson, Environmental Manager, Toshiba Computer Systems said: "The Carbon Zero scheme is an important one for Toshiba, because we’re allowing our customers to make a positive environmental choice when buying one of our products. This scheme is an important part of Toshiba’s wider commitment to improving the value, eco-efficiency of its products and business processes, as well as reducing emissions of carbon dioxide related to the manufacture and use of its products".

Our carbon offsetting projects

As well as forestry, co2balance run Energy Efficiency Projects. These projects are all based in Africa, and include providing communities with energy efficient stoves, which produce far less carbon emissions than would have otherwise been created.

For more information on this and other carbon offsetting initiatives, contact co2balance on: Tel: 0845 094 2620; Email: enquiries@co2balance.com.